Feature area
Participants are reusable contributor profiles—not one-off email rows. Tags, interests, expertise, groups, and states make audience operations repeatable across stories and POVs.
Features/Participant and audience operations
Each participant record stores contact details, language preference, tags, interests, expertise, and workflow state. Send lists bundle participants for outreach. Section scoping can limit which profiles a desk sees.
Participants are maintained in Engage participant management surfaces and consumed heavily in the POV panel recipient tabs.
Your team owns profile quality and list composition. The product surfaces language and channel constraints before send.
From profile to targeted send list.
Step 1
Add or import contributors with tags, interests, and expertise relevant to your desks or campaigns.
Step 2
Group participants for recurring outreach patterns.
Step 3
Choose lists and/or individuals when preparing a POV send.
Step 4
Profiles and lists carry forward to the next story or POV without rebuilding contact context.
Audience operations with editorial structure.
Target outreach by audience segment and profile tags.
Participant operations is the data and list layer. Matching is the act of selecting the right profiles or lists for a POV at send time. See the participant matching capability page for send-time behavior.
Other product areas connected to this workflow.
Participant matching connects a POV to the people most likely to contribute useful responses, using reusable profiles instead of ad hoc contact lists.
Read feature pageDefinitions used on this page.
A contributor profile that can represent an expert, citizen, audience member, or campaign respondent.
Read in glossaryWe can walk through setup, approval, and reply handling using your story format.
