What it is
Each participant in CiteLoop is a profile with contact details, language preference, tags, interests, expertise, and workflow state. When you prepare outreach from the POV panel, you target recipients through send lists or individual selection. Matching uses that profile data so each POV reaches relevant voices.
- Participant profiles persist across stories and campaigns
- Tags, interests, and expertise fields support filtering
- Send lists group participants for repeat outreach
- Individual selection for one-off or mixed recipient sets
Who uses it
Newsroom desks use matching to reach experts, citizens, and underused sources per POV. Community teams use it to target audience segments without rebuilding lists for every callout.
- Newsroom: reduce repeated-source drift by targeting per angle
- Community: route callouts to the right segment profiles
- Both: reuse participant context instead of spreadsheet contact hunting
What you control
Matching happens at send time in the POV panel. You choose lists or individuals, and the UI surfaces language and channel constraints before messages go out.
- Which send lists are included for a send
- Which individual participants are added
- Language priority relative to story and template languages
- Per-send channel rules (email, SMS, Slack) and preferred platforms
How it differs from a contact spreadsheet
A spreadsheet stores names. CiteLoop stores operational context: approval state, language, platform preference, and linkage to POVs and stories. The same profile can be matched again in the next cycle without re-entering data.
- Profiles stay tied to outreach history and reply intake
- Send lists reflect language composition with mismatch warnings in the panel
- Approved, pending, and rejected states apply to intake workflows
- Section scoping limits which participants appear for a desk or team